Conversion Value Revealed When Using Google AdWords Conversion Tracker

When using the Google AdWords Conversion Tracker, you just may be revealing more about your conversion values than you might realize. When using the advanced option conversion value, the value you attribute for each conversion is revealed right in the on-page javascript you add to the site in the form of "var google_conversion_value = 9.99;"

This could easily be used by competitors to see what the value of a lead, signup or particular page view is worth to the advertiser, although the competitor would need to complete a conversion first in order to see the data.

For more details, there is a WebmasterWorld thread (paid subscription required to view).

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.