Former DoubleClick Execs Launch ShopWiki, New Shopping Search Engine
Another shopping comparison engine!?! Yes, I understand your lack of
enthusiasm, but more than a decade after the industry was born, there’s
still a lot of room for improvement.
ShopWiki, a new shopping search engine founded by former DoubleClick
executives, takes a different approach than the current breed of
comparison engines to address some issues.
What issues? When I discuss the challenges shopping comparison engines
face, these surface again and again:
ShopWiki is far from perfect and the service has a long long way to go,
but it?s on the right path and is a long term threat to the established
players who are not thinking seriously about crawling. More about this is
covered in
my Q&A with the founders of ShopWiki. See also ShopWiki Aims to Redefine Shopping Search from ClickZ.
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