AdSense Launches Text Ad Referrals, Site-Flavored Search and New Image Ad Sizes

The Google AdSense team has made some new additions to the program over the past few days. The first is a new text link referral program to go along with their image referral ad program. This is a surprising addition because many thought AdSense would never allow text link referrals, but it is worth noting that publishers cannot customize the text in the links, and it is generated by an AdSense script, not a simple html link as with most referral programs.

They also launched a new site-flavored AdSense for Search option that allows AdSense to learn and then "flavor" results to tailor to the specific site. This would help AdSense know whether someone is likely to be searching for mouse the animal or mouse the computer mouse, for example, and then tailor the search results for that.

Lastly, they have included image ads in two new ad unit sizes, including the Large Rectangle, the most popular ad unit with publishers, as well as the Square.

For more detail on all these, JenSense has more here, here, and here.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.