Change Your Time Zone Once & Only Once At AdWords

Last night Google announced at the AdWords blog that you will be able to change your time zone on the account level. This is helpful because once you change it, you will be able to see your reports on your local time. No more calculating, Google is on PST time, I am on EST, I got X clicks between midnight and 3am EST time, subtract four and presto. What is a bit crazy is that if you change your time zone to the wrong location, you are struck forever! Google writes; "It's important to note that your account time zone can be set only once, so please choose wisely!" So be very careful when you make this change.