Daily SearchCast, April 27, 2006: Mainstream Media And SEO; Does Google's Brand Factor Make It Seem More Relevant; New Microsoft Certified Spam Tools & More!

Today's search podcast covers the Washington Post looking at search engine optimization; Google's results rated as less relevant if the Google logo is removed; Microsoft certifies some tools that can be used for search spamming and more! SearchReturn editor Detlev Johnson sat in for Danny Sullivan, who is away this week.

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Below are links to items discussed: