Nearly 10 Percent Of Amazon Visitors Clicked Off To Google

Yesterday, I wrote about how Amazon had ended its relationship with Google and why not being in Amazon -- rather than Amazon-owned A9 -- was potentially the bigger issue for Google. Now in Google, Amazon and MSN, Bill Tancer over at Hitwise provides some stats detailing how Amazon, rather than A9, drove more "downstream" traffic to Google.

Bill's stats show how nearly 10 percent of all departures from Amazon went to Google, compared to only 2 percent of all departures from A9 going to Google. Also keep in mind that Amazon's traffic -- though not shown -- is certainly much larger than A9's traffic. Not only is the percentage larger, but the sheer volume of people is bigger too.

Want to comment or discuss? Visit our SEW Forums thread, Amazon Ditches Google For Microsoft.