ClickZ reports that Ask.com will be launching its second set of "post-Jeeves campaigns" today (see 1st set here). In these TV campaigns, you may notice that one of the founders of Teoma, the technology being used to power Ask.com, Apostolos Gerasoulis will be the main star.
Reportedly, Apostolos will be searching for "pimped out cars" in Ask.com and find results that use words such as "tight" or "phat." This would demonstrate to the TV viewer that Ask.com "understands concepts" whereas other search engines may not. The ClickZ article describes a couple other TV commercials Ask.com's top scientist leads in; I can't wait to see them.
Postscript: Just spotted the TV commercials posted at http://about.ask.com/docs/about/televisionads.shtml check it out!