When Over-Optimizing Becomes a Problem

One of the most common mistakes newcomers to search optimization make is to go hog-wild and use every so-called "technique" in the book. The nearly universal outcome of this SEO overkill is reduced rankings, penalties and tears. How do you know when too-much is too-much? Anne Kennedy reports on a recent Search Engine Strategies panel that covered that very topic in today's SearchDay article, Curbing SEOs Who've Gone Wild.