Australians Fond Of Google; Vegemite Getting Jealous

The Courier Mail reports that Australians are becoming more found of Google as each day pasts. A survey performed by George Patterson Y&R found that Google was amongst the top 20 brands in Australia. Supposedly, Vegemite, which I never heard of before, is the most popular brand in Australia, but Google is gaining on it. Can Google beat out a dark brown, salty food paste made from yeast extract, to become the number one brand in Australia?