A mobile in-game advertising network called AdWRAP has launched... with an addressable audience of approximately five unique users.
Actually, the potential reach is a million or so, at least according to Greystripe, which operates the network. Go figure.
Game types include sports, casino, action, puzzles and strategy from publisher partners Cellufun, Bogee Interactive, Big Blue Bubble and numerous others. Zagat Survey, Modtones, and SpeeDee Oil & Tune-Up are among the launch advertisers. Gaming media agency Engage In-Game Advertising has also signed on as a partner.