My Big Fat Google Press Day 2006 Round-Up

We've blogged a number of items out of Google Press Day today. I wanted to recap them below, along with coverage from across the web that's beginning to flow in. I'll likely update this page over the next day, as well. New items will be posted below old stuff and flagged, or we'll do postscripts, to help those who keep checking back. Let's go!

The Products

Google unveiled four major new products: Google Trends, Google Co-op, Google Gadgets (& Desktop Upgrade) plus Google Notebook (which goes live next week). Here's our coverage on the products:

Here are some other reviews of the products:

Live Coverage

You can watch the event yourself here, via a webcast. It will likely be later added to Google Video here. You can also compare it to last year's Google Press Day, which was called the Google Factory Tour. Video of that is here. As with last year, I felt the best part was the long Q&A at the end with Google's cofounders Sergey Brin, Larry Page and Google CEO Eric Schmidt.

Rather read what happened? We've got all the slides here. Even better, a number of bloggers did live written coverage of the event:

  • Matt Cutts: Matt takes the morning off from work at Google and instead does an excellent job blogging the happenings, along with his own thoughts on some of the issues raised. That's 20 percent time well spent.
  • Philipp Lenssen: Over at Google Blogoscoped, Philipp's got good rundown.
  • InsideGoogle: The plus is good coverage. The negative is that it is in seven different parts, and you can't go from one to the next. Here they are: 1, 2, 3, 4, 5, 6 & 7.

From Google

Post Coverage

  • Google wireless network goes down during Press Day, The reporters weren't happy.
  • Google introduces raft of new software, Reuters: General short recap, highlights boxers versus briefs debate using Google Trends (I prefer boxer briefs, myself!)
  • Schmidt says Google's focus on search will trump rivals, Highlights statements from Schmidt at the beginning of the event, that it's "obvious" things will get more competitive but the competition is healthy (I agree); that none of Google's competitors are "emphasizing" search (I disagree -- but certainly Google has made a point of highlighting its own search efforts with this latest press day). Also highlights that search is "at the beginning," making it seems like Google has borrowed from the Microsoft songbook (though both are correct that search is still very much a baby).
  • Google Press Day: Page: Advertising On Google News Not High On the List; paidContent: Covers Page saying there's no rush to make money off of Google News with ads, one of the few places Google's yet to stick them.
  • Google has its eye on Vista search, Google execs say in general, they don't pay too much attention to what Microsoft is doing, though they don't like the whole browser thing, of course. Plus, comments on what shares they sold and how this happens in prearranged sales. Brin's sold 20 percent and expect to keep the vast majority "forever." Not hard when the little you've sold makes you a billionaire :)

  • Google Turns on the Charm, The Street: Highlights Schmidt downplaying that there has to be a winner and loser in the search wars (yep, as I've said, think broadcast networks), plus how Google says it's trying to be more open.

  • Google rolls out more products in high-tech battle, AP: General recap, highlights quotes from Schmidt about making a "heavy, heavy" investment in new search algorithms.

  • Google gets back to its search roots, USA Today: Highlights the Google emphasis on search, plus a general recap.

  • My Take On Google?s Press Day, ComparisonEngines: Brian emphasizes the focus on search, search search and mobile.
  • Google's Multimedia Ambitions, ClickZ: Highlights comments about Google testing video and mobile ads, among other things -- and how TV isn't seen to have advanced since going to color in 1960.
  • Google going vertical, Marketwatch: Nice look at how Google sees Google Co-op bringing in the human element to do what technology doesn't work well at. Except I'm not buying it, sorry -- not so far in the way it has been rolled out. There are easier way to build verticals and crawler-technology actually is one of the best ways to get at the long tail of queries. That's why crawlers surpassed directories, which were better at getting the best on broad topics. And Google Co-op does nothing to address the good broad issue.


About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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