Online Ad Spending Continues to Grow

During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this model didn't pan out because many traditional ad agencies - and their big brand, big spend clients - did not embrace the online advertising opportunities available at the time. However, a new article from CNET reports on the current status of online advertising, including how it has cycled back to a point where many new services are expected to be supported through online advertising and where big brands are a major part of the expected growth of online ad revenue.

Other points in the article include that online advertising growth is expected to continue, with online ad spend increasing 24.4% this year. By 2010, US online ad spending is expected to grow to $23.5 billion while worldwide online ad spend will grow to $55+ billion. And search advertising continues to play a major role, currently 40% of the US online ad spend. By 2010, search advertising is expected to be worth $7.5 billion, up from $4.2 billion in 2005.

The article can be viewed here.

Postscript: The Wall Street Journal has an article today about big brands advertising online in Brand Marketers Return to the Web,
Driving New Growth in Display Ads

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.