New Google AdWords Traffic & Cost Estimator

Google AdWords has finally launched a standalone tool where advertisers can get traffic and cost information for keywords without needing to login to their AdWords accounts to do so. Data included in the results are keywords/minimum bid, maximum CPC/predicted status, search volume, estimated average CPC, estimated ad positions, potential clicks per day and potential cost per day.

This is a nice answer to some of the various tools available that estimate cost per click and traffic on PPC keywords. I am sure this tool will also get some mileage by Google AdSense publishers wanting to check out the cost per click for the keywords they are attempting to target their webpages to.

Do keep in mind that account history and settings will not be taken into account while using this tool, however it is a great way to quickly check on keywords without needing to login.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.