Google Hires SEM For "Better Conversations" With Webmasters

Matt Cutts, the bridge between Google & SEMs, has announced the hire of Adam Lasnik, an old time affiliate marketer and SEO, to help Matt with the communication between webmasters and Google. Adam said his role will be the "Webmaster Advocate" at Google, pushing for Webmaster needs and concerns. He calls himself the "MiniMatt," attending SEM conferences, replying to Google-related blog or forum posts, responding to some Google e-mails, and more. So now Matt can finally take a vacation.