Belgian Company Suing Google Over Google Suggest Suggestions

Philipp Lenssen points to a press release that shows when you begin to type your search at Google Suggest on "ServersCheck" it brings up results for "ServersCheck Crack," ServersCheck Serial," and other suggested searches of illegal versions of the ServersCheck products. Is this just a ploy for ServersCheck to get some free PR? Google Suggest is used on the Google Toolbar and was added to the Firefox toolbar.