Google Sends Settlement Notices In Click Fraud Class Action Case

Google has now sent out notices to advertisers advising them of their rights in the proposed settlement in a class action case over click fraud filed against Google by Lane's Gifts. Information is available on the site that Google is directing people to. That's where people will go to make a claim beginning June 19. The site also explains how to opt-out of a claim or object to the proposed settlement.

From the announcement by Google in the Inside AdWords blog:

Now that the preliminary settlement has been approved by the Court, all members of the class are being notified about the settlement. On May 19 and 20, 2006 (PST), a settlement administration firm sent an email notification (from and with the subject 'Important Legal Notice Regarding Your Google AdWords Account') to all advertisers who purchased online advertising from Google between January 1, 2002 and the present.

I recommend that you carefully review the information in the email and visit the site provided by the administration firm: On the site, you will find links to the official settlement notice and settlement FAQs, both of which are in .PDF format. To view these documents, you will need Adobe Acrobat Reader.

As we have said in the past, we work hard to manage the issue of invalid clicks, and continue to be very effective in detecting and filtering them in order to deliver outstanding ROI to our advertisers. The vast majority of invalid clicks are detected and filtered out before they reach our advertisers' bills; if advertisers detect additional invalid clicks, our click quality team investigates and provides refunds as appropriate. You can read more information about invalid clicks and how we manage them here and in the AdWords Help Center here."

Advertiser Files Complaint To Block Google Click Fraud Settlement and Advertisers To Get Notices From Google In Click Fraud Settlement Later This Month from us earlier this month cover how not everyone is happy with the proposed settlement.

Want to comment or discuss? Visit our Search Engine Watch Forums thread, Google Sends Out Class Action Settlement Info -- Do It Or Not?