AdSense Video Ads Out of Rich Media Beta Test

AdWords advertisers will be able to display video ads across the AdSense content network. The video ads, in a click-to-play video format so not to be too obtrustive to the user experience, will be available as both site targeted ads as well as on a keyword basis. However, it does not seem to be an ad format that publishers will be able to opt-out of.

For more details, see both the AdWords Blog & JenSense.

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About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.