AdSense Video Ads Out of Rich Media Beta Test

AdWords advertisers will be able to display video ads across the AdSense content network. The video ads, in a click-to-play video format so not to be too obtrustive to the user experience, will be available as both site targeted ads as well as on a keyword basis. However, it does not seem to be an ad format that publishers will be able to opt-out of.

For more details, see both the AdWords Blog & JenSense.

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