Leveraging Brand and Non-Brand Search Terms

New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings suggest that brand terms are the most effective—but that a careful combination of brand and non-brand terms can be nearly equally effective. More on the report and the tactical suggestions it offers for search marketers in today's SearchDay article, The Value of Branded vs. Non-Branded Search Terms.