MSN adLab Launches With a Variety of Keyword Tools

MSN first announced adLab back in January, but it has now been made available to everyone (in beta) with a wide variety of interesting keyword tools for advertisers and marketers. They have launched with 11 demos, broken down into areas Paid Search, Contextual Advertising, Behavior Targeting and Emerging Markets.

7 more demos are listed as "coming soon", providing a teaser of what is to come, although no timeline is given for when they will be available.

Some tools will definitely be useful to advertisers, such as the Search Volume Seasonality Forecast, Search Funnel and Keyword Mutation Detection. Those in Local Search will want to check out the demo on Local Ads, which ironically uses Starbucks for their opening demo (along with an outdated notation about their Christmas Blend), although you can specify your own keywords.

Some interesting tools, and I am sure those in paid search will be watching closely to see if any of these are integrated more closely into Microsoft adCenter, and how Google and Yahoo will respond.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.