comScore Research Tool To Track From Search To Sale (Even Offline Sales)

ClickZ reports that comScore Networks will soon offer a new tool named qSearch Retail. qSearch Retail will track from the initial Web search to succeeding conversions, the conversions also include offline sales. comScore believes that 60-90 percent of all conversions happen offline. To obtain the offline sales data, comScore will use panel data and follow-up surveys to capture the offline sale.