Avvo Ain't About Guacamole: It's New Legal Search In Development

Avvo is a new legal, vertical search startup that promises to "better navigate the highly confusing legal industry." Started by former executives from IAC, Expedia and Microsoft, the company is based in Seattle and was formed earlier this year as "LegalRev" before changing its name. It just secured $3 million in funding from Benchmark Capital.

If you visit the site you'll just see a placeholder, so you can't yet determine what they're actually doing that is different or potentially better than competitive sites like FindLaw or Lawyers.com. But there is considerable room for improvement in terms of how consumers find lawyers online.

For more detail see a longer post on my blog.