HBO began airing new shows this week, with the return of "Deadwood" and "Entourage," and two new series "Lucky Louie" and "Dane Cooke's Tourgasm." Each show will get a series of podcasts to add to an existing library produced for HBO series, films and documentaries.
The video podcasts are available for free at HBO's Podcast page or Apple's iTunes Music Store. Even if you download from the HBO site, you still need to have iTunes on you computer.
Each show has different programming, but highlights include recaps of previous seasons, location and behind-the-scenes content, and interviews with the cast and producers of each show. HBO already has podcasts for some of its other shows like "The Sopranos," "Big Love," "Rome," "Six Feet Under" and reports hitting the one million download milestone for "Real Time with Bill Maher" podcasts.
The venue provides a way to hype new and existing shows airing on HBO, as well as keep attention on shows in production. Because of the existing catalog, I would say it also helps to extend the life of a few classics that have been put to rest like "Six Feet Under"