Online Video Still Just Repurposing?

Moderator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at MediaVest Worldwide, when he characterized the current state of affairs as largely the repurposing of TV commercials. The majority of the audience raised their hands. Thankfully, it seems like the panels, and the audience members, are interested in moving things beyond the current state of affairs.