Review This Shoe

shoes.com.jpgWho's not getting into CGM?

Shoes.com is encouraging customers to review shoes with a weekly $250 gift certificate offer. Get ready for shopping sites in all sorts of categories to follow suit. Comparison engines, local search plays and, of course, Amazon, are all solidly on the bandwagon.

In the future, everyone will write at least 15MB of user reviews.

Right?