Boy, is this thing hyper-cute, not to mention insane.
The game takes forever to load, and the promotional links don't work, presumably because it's on the production company's site (London's unit9).
Note to self: when the weekend's over, find out what the Honda tie-in is.
Update: Of course! Zach reminds me it's based on Honda's award-winning Grrr! campaign, which ran on U.K. television last year.