Massive is heading east, way east. The in-game advertising network has joined forces with online entertainment and game tech company Webzen to provide in-game ads to two upcoming massively multiplayer online games, first-person shooter Huxley (out next year), and the urban action game All Points Bulletin, to be released in '08. This is the first time Massive will reach the Asian market.
MSN in Asia will act as the sales force for the games and clients in the region, a spokesperson told ClickZ News.
Massive was recently acquired by Microsoft.