Changes for the Yahoo Publisher Network

The Yahoo Publisher Network has made a series of changes to their interface and support documents which seem to be appealing to the new publishers. They have also added a new "RPC" column to reporting, meaning publishers can see their average earning per click.

Lastly, they have increased the payment time from 25 days to 27 days, although it is unclear if it is a permanent change or if it is only to accomodate the weekend.

I also was fortunate to interview Cody Simms, the YPN product manager behind all the updates on my radio show Click This! You can download the MP3 here if you would like to listen Cody detail the changes and the decisions behind making them.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.