Sheraton Hotels & Resorts is adding CGM to their Web site. The chain is patting themselves on the back for being "the first hotel industry website as to embrace social media and feature user generated content."
Not unlike sites like TripAdvisor, user posts will contain travel tips and user recommendations for local sightseeing, attractions, eateries, and the like. Stories and photos are accessible through an interface that's more than a little reminiscent of Google Maps.
Sheraton has launched a sweepstakes to encourage posting to the site.