More On MySpace After A Search Partner

Mining for Gold on MySpace from BusinessWeek gives a few more details on the story we covered earlier about MySpace seeking a partner to power searches. The story says RevenueScience is powering search there currently, though when I did my earlier post, neither Yahoo nor RevenueScience confirmed that. RevenueScience did confirm they do contextual/behavioral targeting, but that's an entirely other type of service. The story also gives new, amazing stats that MySpace generates 5 percent of all searches on the web. Hmm. Just a month ago, this was said to be 0.6% of all searches in the US, according to comScore. And 8 percent of all searches on Google come via MySpace? I'm checking with the BusinessWeek author, because those stats just don't make sense.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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