Matt Cutts has released six video sessions so far, over the past two days at his blog. They all answers questions sent to him on the topic of search engine optimization. Most of the videos are about five minutes long, you don't have to necessarily watch Matt talk, you can just listen (there is not much going on in the background). Here is a break down of the video SEO sessions:
Session 1: Quality of a Good Site, 5 minutes and 40 seconds. "Matt Cutts answers Google questions: - Does Sitemaps depend on pageviews? - What are the top things to do in SEO? - Should I use bold or strong tags?"
Session 3: Optimize for Search Engines or Users?, 4 minutes and 25 seconds. "Matt Cutts answers Google questions: - Which is more important: search engine optimization (SEO) or end user optimization? - What spam detection tools would you recommend? - Does cleanliness of code (W3C) help at all?"
Session 4: Static vs. Dynamic urls, 4 minutes and 30 seconds. "Matt Cutts answers Google questions: - Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? - Can Sitemaps alert webmasters when their site has been hacked? - Can I do geotargetting within Google's Quality Guidelines?"
Session 5: How to structure a site?, 4 minutes and 46 seconds. "Matt Cutts answers Google questions: - Merging acquired domains with 301s? - How to create a site architecture with themes and keywords? - My urls have too many parameters--can I serve up static HTML to Googlebot instead? - How to do split A/B testing?"
Session 6: Supplemental Results, 4 minutes and 12 seconds. "Matt Cutts answers Google questions: - Supplemental Results - Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That's pretty far off the beaten path. - Why do 301s take so long to be reflected in supplemental results? It's been months. - I started appearing in the supplemental results in May--should I be worried?"
Great job Matt, really appreciated by the SEOs and SEMs here.