Enquisite is a new free analytics tool that is launching today. I'm not an analytics guru and so others will need to kick the tires. But one of the things that impresses me about it is that you're able to see locally where your traffic is coming from. In other words, if you've got concentrations of users in Los Angeles or Des Moines or Seattle this tool will expose that and what they're searching for. Thus it can help coordinate online and offline marketing. It also tracks and compares organic vs. PPC placement.
It also appears to have many additional features that are worth checking out.