Via the NY Times, Google and Viacom have partnered to place Viacom video clips (MTV and other clips) on web site owner pages. The video clips will contain ads from Viacom, which Google and site owns will share the revenues from. These tests are to begin towards the end of the month. This is the first step, I bet, to AdWords on TV. Last week we reported that Google Radio is coming to XM Satellite Radio, so TV isn't so far fetched.
FYI - sorry for short posts, SES San Jose is today and coverage will be slow. Towards the end of the day, I will post headlines with stories we read but didn't have time to cover.