Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Search
Medica – The GPs Search Engine
Search Medica is a search engine that has been specifically designed for GPs
(General Practitioners or Doctors) to use. Pulse, a UK weekly news magazine
for doctors conducted research that seemed to suggest that doctors were
unhappy with the results of the medical searches that they were running on
traditional search engines. Consequently Search Medica has been produced in
conjunction with doctors to provide them with a very specific and tailored
search experience. It’s still in beta testing at the moment, so has lots of
requests for feedback. Although I’ve only taken a brief look at it (and I’m
certainly
NetRatings: Tiny Google Decline, But Not The First Time & Yahoo Growth
Yesterday I looked at the latest figures out of comScore that showed Google
seeing its first drop in search share for nearly a year. My review of rating
service figures continues today with NetRatings. They also show a Google drop,
but far less than the comScore figures….
What is
Google These Days?
Google is a search engine, but it’s also one of the world’s largest
advertising companies. And many analysts are now calling it a media company,
as well. So is Google still focused on its mission to organize the world’s
information and make it universally accessible? Danny Sullivan put that and
other questions to Google CEO Eric Schmidt in his keynote conversation at the
recent SES San Jose conference. And, as has become a tradition, Andrew Goodman
was on hand to not only report on the dialogue but to add his own laser-like
insights. Read on in today’s SearchDay article, Google…
Google’s
Audio Player
Philipp notes as does Ionut Alex that with the release of voicemail on Google
Talk, you can now use that feature to play audio files over Google’s network.
Philipp describes a method of easily doing this. One thing to note, as a Mac
user. This does not rendered on Apple’s Safari web browser, even thought
Google Video works fine….
Google
AdSense Begins Running MTV & Viacom Video Ads for Select Publishers
After recently announcing a partnership between Google & Viacom, their new
video ads have begun displaying for a small group of specially chosen
publishers. The videos, which run clips from a variety of shows from Comedy
Central, MTV, MTV2, The N, and Nickelodeon channels, are interspersed with
ads, and publishers are paid on a CPM basis on how many of the ads are viewed
by the user….
Saving
Addresses At Google & Yahoo Maps
Matt McGee posted an entry on a fairly new feature at Google Maps, that allows
you to save locations for later use. He notes that Yahoo has had this feature
for a while. In addition, the Google Blog has announced this feature earlier
this month. I thought it would be useful to write a “how-to” save addresses at
Google Maps and Yahoo Maps….
How Much
Is Link Baiting Services Or Projects Worth?
Honestly, the purpose of this post is selfish, I want someone to come up with
the value of a link baiting effort. I am looking for someone to tell me how
much time, money and effort should be put towards a link baiting project. What
is the minimum you need as an outcome of that link baiting effort to make the
link baiting tactic a success? These are questions running through my head
over the past couple days….
How XSS
HTML Injection Might Let Others Put Links On Your Sites
SEOMoz has some excellent examples of government sites that are susceptible to
cross site (XSS) html injection, something that can also happen to any site.
Let me first do my best to explain what this means in layman terms (hope I get
it right)….
LibreDigital Warehouse Competes With Google Book Search
Steve Bryant reports that “publishers fight back against Google,” with their
own book search service. The new service is named LibreDigital Warehouse and
was announced by HarperCollins and LibreDigital the other day. This new
service will give “publishers and booksellers the ability to deliver
searchable book content on their own Web sites.” The technology empowers
publishers to define rules on a partner and book title level, defining which
pages are viewable, which pages are not, and what percentage of the pages are
available. They will begin offer about 200 HarperCollins titles and increase
that to 10,000 titles or so. More…
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