eBay Signs International Paid Search Deal With Google

The Wall Street Journal reports that eBay has reached a deal with Google to offer up paid search ads "on eBay's auction web sites outside the U.S." The multiyear deal is to begin in early 2007 and should include Click to Call features in some of the ads. In late May, we reported that eBay and Yahoo signed a deal, where Yahoo would be eBay's "exclusive provider of graphical ads and Yahoo will promote eBay's PayPal to its merchants and publishers."

Postscript: See also Greg Sterling's update on the click to call component, EBay-Google PPCall Deal: More Than Meets The Eye