Playing SEM with the Big Dogs

Search marketing used to be a playground mostly for small and medium sized businesses with relatively modest budgets. But recently, larger players have entered the game, driving up costs and making it more expensive for smaller players to compete. But not to worry: At a recent Search Engine Strategies panel in San Jose, a number of savvy search marketers offered tips on how to level the playing field. Guest writer Patricia Hursh has coverage of the panel session in today's SearchDay article, Winning Big With a Small Search Marketing Budget.