Microsoft ContentAds Inviting Advertisers into Pilot

Microsoft adCenter began inviting selected advertisers into the ContentAds pilot, which is expected to begin displaying contextual ads across selected MSN properties such as Real Estate and Money this fall. The text-based ads, which will be contextually targeted, also allow advertisers to target using both the demographics, geotargeting and incremental bidding tools. For all the scoop, please see JenSense.com

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.