Borrell Bullish On Local Search Revenue Outlook
According to an article in today’s MediaPost, Borrell Associates’ newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search.
Borrell predicts a 32% increase in local advertising online, to $7.7 billion by 2007. The firm also estimates local paid search will amount to $1.8 billion by next year. By 2010 geotargeted email and paid local search will together represent 50% of online local advertising. And the overall value of the local online ad market will approach $10 billion at the end of that forecast period, according to Borrell.
There’s some additional analysis on my blog. We’re waiting for a copy of the report and will follow up with additional posts after we get a chance to take a look.
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