Earlier this week Google released Google News Archive Search, and I just spotted that database being integrated into Google Search results. I did an ego search on my name, Barry Schwartz and saw at the bottom this:
You can see a full size image here of the Google News Archive Search "creep" into the main Google search results. They are naming it "Archive Search results for barry schwartz" it would be clearer if they used the words, "Archive News Search results for barry schwartz" instead. The result takes you here.