Yahoo
CEO Says Ad Growth Slowing Down; Ask.com To Increase Market Share
The Wall Street Journal reports that Terry Semel, Yahoo’s CEO, has warned that
online advertising growth will be slowing in automotive and financial services
industries. He said that there is still growth, but “but they’re not growing
as quickly as we might have hoped at this point in time,” Semel said. On that
news, Yahoo’s shared dropped $3.47, or 12%, to $25.54. Barry Diller, CEO of
IAC, said he can see Ask.com gaining market share, about 8 to 10 percent
share. More details on that story at Reuters.com….
Customizing Your Own Search Engine
Want to build your own search engine that skews toward your favorite sites or
topic, but don’t have a few billion to start up your own company? No problem:
A number of companies are now offering services that let you tweak their
technology to create a highly personalized search experience for you and your
blog or web site users. More on these services by SEW correspondent Phil
Bradley in today’s SearchDay article, Your Search, Your Way….
Yahoo
Creating “Brickhouse” Internal Incubator To Keep Talent
GigaOM reports that Yahoo is creating an internal incubator, code named
Brickhouse, to give some of Yahoo’s talent a place to work without the
bureaucracy of a large company. The person running the Brickhouse, love that
name by the way, is Flickr founder Caterina Fake. It is apparent that Yahoo
knows that hiring new talent is a hard thing to do, but keeping current
talent, may be harder — definitely more important, in my opinion….
Yahoo
Creating Incubators To Keep Hired Talent
GigaOM reports that Yahoo is creating incubators, code named Brickhouse, to
give some of Yahoo’s talent a place to work without the bureaucracy of a large
company. The person running the Brickhouse, love that name by the way, is
Flickr founder Caterina Fake. It is apparent that Yahoo knows that hiring new
talent is a hard thing to do, but keeping current talent, may be harder –
definitely more important, in my opinion….
Local
Matters and Mobile People Partner for Mobile Local Search
Directory, directory assistance and local search infrastructure provider Local
Matters today announced a deal with European mobile search company Mobile
People. According to the press release, “The collaboration between Local
Matters and Mobile People is designed to bring new revenue opportunities to
the Yellow Pages industry by combining mobile search capabilities with
existing yellow and white pages information for competing in the growing
search marketing industry.”…
Why Is
Wikipedia Advertising On Google?
Wikipedia Advertising Shows Up on Google from Micro Persuations covers how
Wikipedia is apparently advertising content on Google. A search on
crowdsourcing in Google brings up a Wikipedia ad in the sponsored listing area
that says: Crowdsourced Software 1. Harness this exciting wave. 2. Save money
or make money! wikipedia.org/Crowdsourcing Yes, the same landing page is shown
on the organic listings as well. So why would the Wikipedia be spending money
on those ads? Is it even Wikipedia who is purchasing those ads? Maybe it is a
3rd party that is interested in getting more content added to certain
Wikipedia…
URL Vs.
Navigational Queries Explained: AKA, Why Did URL Searches At Google Change?
Matt Cutts from Google has a great follow up on our reports that Google
Modifies Navigational Search Results from about two-plus weeks ago. In his
post, he explains that when you search on a URL (i.e.
www.searchenginewatch.com), Google has stopped showing the information for the
URL and now shows a standard search on the words in the URL itself. I learned
two things from Matt’s post….
Google’s
Political Action Committee: Google NetPAC
Threadwatch Via Threadwatch, Google will flex political muscles PAC to raise
money for causes, candidates; lobbyists on board from the San Francisco
Chronicle covers how Google has created its own Political Action Committee
named Google NetPAC to to support candidates backing “an open and free
internet.” Google has some small footprints in Washington already, hiring a
lobbying firm in the past to help push public policy in the direction Google
wants it to go….
Google &
Apple To Do Content, Ad Deals?
Google and Apple in iTV content talks from The Register covers how Google may
be providing video clips for Apple’s “iTV,” announced at last week’s Apple
developers conference. Meanwhile, Apple is about to break big into ad sales
from Valleyway covers a rumor ad partnership between Apple and Google.
Vallleywag says Apple will soon carry Google ads on its web sites and within
iTunes. I guess Google’s CEO joining the Apple board does make the two
companies more friendly. Google will be providing video content to Apple and
plus help Apple monetize their products and content with Google Ads -…
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