Zillow Adds 'Owner-Generated' Content

Real estate search site Zillow.com has added personalization features and the ability for homeowners to publish their own information beside Zillows home-valuation "Zestimates."

A new "My Zillow" feature allows users to track homes and save other content to a personal page. Zillow previously allowed homeowners to modify and/or correct the details, features and amenities of their homes and recalculate the estimated value. Those details and modifications can now be made public beside Zillow's own Zestimate if owners so choose.

Zillow's Zestimates have been critiqued in some quarters for being inflated or otherwise inaccurate. This capability will help add more accurate data to the content on the site.

Finally, Zillow has added cool "heat maps" to the site, showing by color the price per square foot of any area in the country.

We wrote about Zillow previously here and here.