SideStep Launches Syndication Platform, Partners with

SideStep today launched its syndication platform, "a simple and easily customizable platform that provides a consistent user experience between and partners who want to incorporate SideStep's award winning travel search technology into their own sites."

While I'm still waiting for a strong API affiliate program from one of the travel search engines, this is a step in the right direction. Sure beats trying to compete with the OTAs (Expedia, Travelocity, Orbitz) on the pay per click (PPC) engines.

In conjunction with the new syndication platform, SideStep announced its first partner,, which launched the luxury travel site Not a bad partner to start with. The terms of the deal (or any deal involving the syndication platform) aren't crystal clear, but with a white hot online advertising market, I'd assume that there's a nice revenue share for all advertising sold through a partner's site.

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