Chicago Tribune Does Big Search Package

The Chicago Tribune is running a big package on search today. There's little new or suprrising for regular readers of this blog, but you might find it interesting to see how a mainstream newspaper tries to dive into the search wars. Gunning For Google hosts the package from there, you find....

Inside a Web giant's manic search for staying power is the first part, where the Trib gets "a rare extended look inside" the Googleplex that instead ends up dwelling a lot on YouTube. The Tribune seems to have arrived when Google was upgrading Google Video, so they seem to have the impression that Google's all about beating YouTube.

Still, it was interesting to see that a recent employee audit shocked CEO Eric Schmidt, who discovered only 60 percent of worker time was spent on Google's core business. "It was quite alarming to find that we were below the 70 percent without knowing it," said Schmidt, from the article.

Man vs. machine in battle for clicks is the second part, with lots of quotes from various search engine companies on how they are all battling against each other.

Meet Google's credibility cop is a focus on Google spam fighter Matt Cutts.

There's much more, but I easily missed the items on the home page when I originally wrote this, because they are off to the side rather than listed below the three main stories. Here they are: