Search Headlines & Links: October 3, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • vFlyer Seeks To Overcome Classifieds Fragmentation For Sellers
    From a marketer's point of view, one of the undesirable characteristics of the Internet in general and the local Internet in particular is audience fragmentation. Like other segments in local, classifieds are growing -- dramatically according to comScore (99% year over year). The firm also shows 37.4 million users in July to 10 high-traffic "classifieds" sites. But, in reality, there are many millions more users going to sites not part of comScore's segmentation that fall within the top three traditional newspaper "classifieds" categories -- Jobs, Cars, Real Estate....
  • Ask.com Sponsored Listings 2.0 Launched
    Ask.com launched a version 2.0 of their sponsored listings program yesterday. The new features include a daily budgeting solution, a variable refill account self-service feature, an hourly billable data report, bulk upload enhancements and dashboard reports. More details at the official press release and over at ClickZ....
  • Google Base Store Connector
    Have an eBay store? How about a Yahoo store or an Amazon store? If yes, and you want into Google Base, you can now get into it easily get your products into Google Base from those three sources. Google released Google Base Store Connector, a tool that allows you to export your products from eBay, Yahoo or Amazon and bulk upload them to Google Base. The listings will then show your products and link them over to your eBay listings, or Yahoo Store or Amazon Store. Some more details at Google Operating System blog....
  • How To Game Digg & Why You Shouldn't
    Peter Da Vanzo shows how you can pay someone to Digg your content for a fee. SEO Blackhat reveals a guaranteed way to get your content on the front page of Digg. But after-all, is it worth gaming the Digg system or any social networking type of site's system to get that exposure? Rand explores the pros and cons of gaming Digg - it may not all be positive....
  • A Look At Google's Copyright Battles
    News.com has another great article named Copyright tussles for Google. It reviews some of Google's copyright cases and how Google is trying hard to win some of those cases for their current and future projects. From the Google Cache, to Google Images, to web search, book search and other indexing projects - Google needs to keep redefining the law to continue to build out their search engine. But you have to agree with the highlighted quote, "One of the challenges is, 'This is Google. What would the world be without Google?' We don't want the world without Google. We want...
  • Mobile Phone Search: The Problem & Solutions
    An excellent News.com article highlights some of the major problems with mobile search and explores some of the solutions and opportunities available to vendors and users. The problem is that "only 18 percent of wireless users in the U.S. have even tried surfing mobile Internet," estimates by the Yankee Group. Google, Yahoo, InfoSpace, JumpTap and Medio see this as an opportunity and continue to develop tools and technologies to bring more of the mobile population onto the mobile web via mobile search....
  • Get 20 Years For Meta Tag Abuse
    Via Google Blogoscoped, Meta tag abusers face 20 years in prison from The Register covers how a new law in the US might land some people using meta tags in trouble, if they are trying to mislead children. Specifically, the law says "whoever knowingly embeds words or digital images into the source code of a website with the intent to deceive a minor into viewing material harmful to minors on the internet shall be fined under this title and imprisoned for not more than 20 years." Meta tag controls were added to the Stop Adults Facilitating the Exploitation of Youth...
  • Cost-Per-Keyword Increases Slightly In Q2
    MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick's Performics study showed a slight increase in the "cost-per-keyword" of 14 cents or about 0.5 percent. The number of clicks grew 32-percent year-over-year, with "active keywords" growing almost 50-percent....
  • Google's Matt Cutts Answers Questions On PageRank
    Ever since Google has become popular, SEOs and webmasters have been trying to uncover the hidden secrets of Google's PageRank. Last night, Matt Cutts of Google answered some questions in his more info on PageRank blog post. What should you take away from the questions and answers? Matt said, "you won't see any search engine result page (SERP) changes as a result of this PageRank export." In short, Google takes their "internal PageRanks, put them on a 0-10 scale, and export them so that they're visible to Google Toolbar users." By the time those numbers are pushed to the Google...
  • How Ask.com Rebranded and Increased Traffic
    Ask.com took a big risk when it retired its iconic butler mascot and rebranded its site with a new look, features and tools. Before the change, the company did extensive research and testing with users to make sure that the transition went smoothly, and the work paid off with an increase in traffic. In today's SearchDay article, Rebranding Ask.com, guest writer Rae Hoffman interviews Ask.com's Senior User Experience Analyst Michael Ferguson for the inside story on how the company successfully re-engineered its web site....
  • Google's New SearchMash Test Site
    Google's gained a new unbranded site called SearchMash where it plans to test user interface ideas without Google's brand somehow skewing the tests. Below, more about the site and comments from Google about it....

Headlines & News From Elsewhere