Search Headlines & Links: October 16, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • How Can Search Engines Rank Results? Let Bill Count The Ways
    20 Ways Search Engines May Rerank Search Results from Bill Slawski at SEO By The Sea looks at the many ways search engines can or could rank search results after an initial ranking has been determined. Duplicates might be dropped; personal data could influence results; country-specific targeting might happen among other things. Like that? Then you probably want to check out Search Engine Ranking Factors from SEOmoz. Written last year, it covers over 100 factors that search engines might consider to do initial ranking. The main takeaway from me is that all these factors -- pre- and post-ranking -- simply...
  • Goodbye Google Sandbox, Hello Google Minus Thirty Penalty
    The Google Sandbox concept used to be the idea that a new site couldn't rank well on Google until a certain time period had passed. Over the past two years, it's been debated, redefined, morphed and then largely something I'd say people have moved on from. Naturally, we need something else in its place -- and the -30 penalty seems to be the likely candidate. Drop 30 Points in Google? Meet The "Minus Thirty" Penalty? over at Search Engine Roundtable covers how some people are saying they always rank at number 31 on Google, with their impression being that Google...
  • CBS News Partnering With Yahoo; CBS News Stories In Google Earth
    Yahoo adds CBS news to video lineup from the Associated Press covers how Yahoo News will be getting CBS News video clips from 14 local markets in the US to post to Yahoo News. Meanwhile, CBS Puts News on the Map Inside Google Earth from Micro Persuasion covers how CBS has a special feed (background here) that will plot CBS News stories within Google Earth. CBS appears to have been doing this since at least August, so it's not new nor requiring a specific partnership to do, as with the Yahoo program.
  • Forget Elvis, Google Is Everywhere, Says The New York Times
    Planet Google Wants You from the New York Times looks at Google being everywhere, as "ubiquitous as brushing your teeth." Actually, the Times didn't say that -- it's what slipped out in notes earlier this year on how Google was pitching itself to investment analysts. In this article, tons of Google love of the type we used to hear back in 2002 and 2003 on Google providing solutions that seemingly nobody else can (often not true, just people who don't know better). Plus, a look at how some Google "disciples" are in denial that Google is a big megacorp...  

Headlines & News From Elsewhere