Using Paid Search On Google As Promotion

Ask Advertising On Google

I reported at the Search Engine Roundtable that Advertises on To Promote Search Quality of Engine. A search on Raccoon brings up an AdWords ad that is marketing's search results. Specifically, if you click on the ad, you are taken to a search for the same keyword, Raccoon at That search result sports a nice Ask Smart Answer. It is nice to see using paid search in this fashion to promote their own search engine.