The YPN blog said that this blog will:
- Include contributions from our executives and managers working on all the new products and features, from geo-targeting and analytics to customer service
- Respond to user community feedback
- Feature guest posts from online advertising industry insiders
- Report on industry events
- Offer tips and tricks to help advertisers learn how to optimize their search marketing campaigns and help improve the quality of the ads you see on your site
The first blog post is named A Whole New Reason to Say Yahoo!