Press Releases: Legitimate SEO Tools or Manipulative Spam?

The first press release was issued 100 years ago, and today there's a spirited debate raging about the value or legitimacy of press releases in a search marketing campaign. In today's SearchDay article, The 100th Birthday of the Press Release, guest writer Greg Jarboe offers a brief history of the press release and frames the debate over using press releases in online marketing campaigns.