End of an Era… Beginning of a New Chapter

Today marks Danny Sullivan's last day at Search Engine Watch, 10 years after beginning the industry's leading publication for search engine news. Danny's undeniable passion, knowledge, and dedication to the growth of the search engine industry is well ingrained within the archives of Search Engine Watch, and will carry on long after his departure.

Danny Sullivan will continue to organize and host several major Search Engine Strategies events for Incisive Media within the upcoming year, including next week's SES Chicago, SES NYC in April, and SES San Jose in August 2007. Chris Sherman, Danny's ‘partner in search crime', will gradually take over Danny's programming work and remains Search Engine Watch Editor until the end of the year.

Danny's final Search Engine Report for Search Engine Watch will be published on December 1. Danny's new editorial venture, Search Engine Land, will launch shortly. In our opinion, we are happy to see any and all enterprises that raise the profile of this growing industry & wish him the best in his new venture.

At Search Engine Watch, our commitment to the search marketing community remains strong, with continued in-depth coverage of search engine technology, search marketing products, industry events and happenings, related news and community discussion. While the underlying mission of Search Engine Watch remains the same, there will be some exciting changes in the coming weeks and months, including the creation of a new reporting staff, bringing fresh perspectives from various search analysts, as well as upgrade in site usability and functionality.

Head over to the Search Engine Watch Forums to share your thoughts, well wishes for Danny Sullivan and support for the remaining SEW staff.

Stay tuned for what's next at Search Engine Watch, and expect some additional announcements during the SES Chicago conference next week, and shortly thereafter.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.