WWSD? (What Would SEOs Do?) The Future of Search Engine Watch

As I said in my earlier post, we're committed to reshaping the future of SEW with the help of the search engine community, as anyone involved with search marketing has significant potential to make a contribution within the industry itself. It takes a village...

Here's a great example of what I'm talking about -and a little shameless self-promotion, please excuse, but it's Friday after all, and there's a really good point to be made about community shaping outcomes. Those of you that know me well are aware of my passion for skiing and snowboarding. Right now, I would much rather be out in the fresh Utah powder that dropped this week, but I digress... what you may not know, is that I've had a tiny little ownership stake in this start-up ski company, PM Gear.

We were recently featured in Entrepreneur Magazine, putting the spotlight on our unique process for developing a signature line of skis, utilizing the valuable input of a community comprised of serious skiers. For anyone that is interested and contacts me first, I'll send a free copy of the book, Spark: Be More Innovative Through Co-Creation, mentioned in the article, where we were also used as an example of co-creation.

We're excited by the challenge of taking SEW forward, and the prospect of the community having a greater role in this process. The industry is growing up and the site with it but we are still a community offering and want to make sure our plans stay in tune with what you, our readers, value.

I would also like to reiterate Chris Sherman remains Editor till the end of the year, but we do plan to make further editorial announcements during SES Chicago.

We would love to hear your feedback via e-mail - please use newera@searchenginewatch.com to send your thoughts on what SEW should focus on for the future, ranging from editorial influence to site usability, and beyond. We'd also love to hear your suggestions on thought leaders in the SEM community who you would like to see as columnists.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.