Local online marketing firm WebVisible conducted an online survey recently and found that 70% had used the Internet to search for a local service business and 46% did so in the past three months. Almost 90% found search to be “somewhat effective” or “very effective” in finding local services in their area. And 68% said they would most likely use the phone number on the website to contact a vendor.
This means that people are using the Internet to find local service businesses in significant numbers and are pretty happy with the experience. I've got a closer look at the survey results in today's article, Study: Search Driving Offline Conversions for Local Service Businesses.